Public Relations: A Values-Driven Approach, Books a la Carte Edition

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books la Carte also offer a great value for your students this format costs significantly less than a new textbook. Updated in a new 5th edition, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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