Advertising Self-regulation And Outside Participation: A Multinational Comparison

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work-with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders-where available and willing to participate-contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr. Chairman, Advisory Council International Advertising Association

Merchant	Price	Shipping	Estimate
	157.50	0.00	157.50	Detail
	134.02	0.00	134.02	Detail
	119.95	0.00	119.95	Detail

sitsmartdevice.com